After months of hard work, the time has arrived. You brought your client to one listing after another, and you finally found the perfect match. You plowed through piles of paperwork, and you finally saw the light at the end of the tunnel. At last, Closing Day is at hand, and your client is about to move into his or her new residence.
Now it is time to express your appreciation to your client, and potentially generate future business, by means of a tasteful closing gift. Why is a closing gift such a fitting denouement to the journey you and your client have shared? Consider the following information.
Why a Closing Gift is Essential
Gifts have the power to generate or heighten feelings of goodwill. That is true in personal relationships, and it holds true in the business world as well.
One survey of several businesses found that 57% of respondents feel that "gifts can impact their opinion of a business partner both positively and negatively." Moreover, 94% of top executives believe that deep personal connections are essential to business success; and what better way to forge a deeper connection than a thoughtful, personalized gift?
What does a closing gift communicate to your client? In effect, you are telling him that you truly appreciate him as a person. That in itself is a compelling motivation to put forth that extra effort to give.
In addition, closing gifts can serve a couple of practical purposes for your business. First of all, and most importantly, they may eventually generate referrals from former clients that were touched by your personal interest. Secondly, the amount spent on closing gifts can be deducted from your taxes at year's end (up to $25 per gift).
It's no wonder that 77% of realtors make it a point to show their heartfelt appreciation for their client by means of a closing gift!
What Should I Give?
Though you no doubt agree with the desirability of a closing gift, perhaps you wonder what you should give. While there is no one-size-fits-all answer for the perfect gift, and no need to break the bank, here are some basic principles to keep in mind:
- Personalize your gift. While many default to a gift card as the safe choice for a closing gift, odds are that such an impersonal item will not cling to your client's memory for very long. How much better to demonstrate that you've truly paid attention to your client in previous interactions! Whether it's a favorite wine or a toy for their beloved pet, tailor your gift to your client's personality and show that you really do care.
- Make your gift practical. The most appreciated gifts are the ones that fill an immediate need. For example, consider stocking a client's fridge with food. Perhaps you could purchase a kitchen utensil, or even a small piece of furniture that is lacking. Such a gift will show your clients that you are truly attentive to their needs.
- Ensure that your gift is memorable. One way to make your gift really stick in your client's mind is to purchase from a local business. If your closing gift is a completely unique, one-of-a-kind item, then your client will surely appreciate it even more.
One final suggestion: whether your gift involves soy candles, champagne, or chocolate, make sure that you inject a little luxury into the proceedings. Then your client will feel really special, and sing your praises to family, friends, and neighbors.
If you want to explore some gift ideas for Closing Day, visit us at Sicily Hill, and browse our catalog of exquisite products. Sow the seeds of gratitude with your client, and reap the harvest of increased business success.